MIM

I created the “Instruments as Unique as You Are” campaign to help build brand awareness for the Musical Instrument Museum in North Phoenix. The campaign itself touches the heart of the museum, as it parallels how we, as humans, are all so incredibly unique, against this wide assortment of truly unusual, beautiful and different instruments from around the world. The campaign targets college students, encouraging them to expand their understanding of the world, its cultures and its music, by visiting the Musical Instrument Museum and experiencing its diversity first hand.