Meritage Homes

“It’s the Little Things” was a social media brand awareness campaign for Meritage Homes. This Facebook app was developed to engage users to become familiar with the friendly and inviting brand mentality. The core idea of the campaign was to convey the message that Meritage Homes knows that a house only becomes a home after it’s filled with elements of your life. The three stage campaign addressed the little things that make your house a home, sustainability, and loving your neighbors. Since the little things make your house a home, I portrayed that phrase in a literal sense by building an actual house from the little moments and items that make someone feel like they are at home.